Strategic Customer Relationship Management: Building Loyalty, Satisfaction, and Business Value

Written with clarity and academic rigour, “Strategic Customer Relationship Management: Building Loyalty, Satisfaction, and Business Value” examines the core principles of business, management, and organisational practice, the work of Dr. Anil Kumar Sharma. It balances foundational theory with practical, real-world application, making complex ideas accessible without losing depth. Aimed at management students, professionals, and researchers, it is published by Khushbu Publications, New Delhi, India under its Prime Academic Publishing House imprint, and released in 2026.