Strategic Brand Management and Market Leadership

“Strategic Brand Management and Market Leadership” offers a thorough, well-structured treatment of its subject in depth, the work of Sarveen Chatterjee. Concepts are developed step by step and supported by clear explanations and illustrative examples throughout. Aimed at students, researchers, and academic readers, it is published by Khushbu Publications, New Delhi, India under its Vidya Setu Publications imprint, and released in 2024.