Principles of Social Psychology: Human Behavior, Cognition and Cultural Dynamics

“Principles of Social Psychology: Human Behavior, Cognition and Cultural Dynamics” brings together core concepts and current thinking in human behaviour, cognition, and psychological theory, the work of Ousmane Sarr. It balances foundational theory with practical, real-world application, making complex ideas accessible without losing depth. Aimed at psychology students, educators, and practitioners, it is published by Khushbu Publications, New Delhi, India under its Vidya Setu Publications imprint, and released in 2023.