Marketing Research and Brand Strategy

“Marketing Research and Brand Strategy” offers a thorough, well-structured treatment of the core principles of business, management, and organisational practice, the work of Lokendra Jadaun. Concepts are developed step by step and supported by clear explanations and illustrative examples throughout. Aimed at management students, professionals, and researchers, it is published by Khushbu Publications, New Delhi, India under its Prime Academic Publishing House imprint, and released in 2026.