Essentials of Brand Management

“Essentials of Brand Management” brings together core concepts and current thinking in the core principles of business, management, and organisational practice, the work of Indranil Sanyal. It balances foundational theory with practical, real-world application, making complex ideas accessible without losing depth. Aimed at management students, professionals, and researchers, it is published by Khushbu Publications, New Delhi, India under its Prime Academic Publishing House imprint, and released in 2026.