Advanced Research Methods and Measurement Techniques in Marketing, Management, and Science

“Advanced Research Methods and Measurement Techniques in Marketing, Management, and Science” offers a thorough, well-structured treatment of the core principles of business, management, and organisational practice, the work of Dr. Samantha Blake. The book pairs rigorous scholarship with a readable style suited to both study and reference. Aimed at management students, professionals, and researchers, it is published by Khushbu Publications, New Delhi, India under its Prime Academic Publishing House imprint, and released in 2026.